Can outdoor furniture enter thousands of households？

Speaking of outdoor furniture, people first think of rest facilities in public places. Outdoor furniture for families is most commonly found in outdoor leisure places such as gardens and balconies. With the improvement of living standards and the change of ideas, people's demand for outdoor furniture has gradually increased. The outdoor furniture industry has developed rapidly, and many outdoor furniture brands have also emerged. Compared with Europe, America, Japan and South Korea, the domestic outdoor furniture industry is still in its infancy. Many people in the industry believe that the development of domestic outdoor furniture should not copy foreign models and should be adapted to local conditions. In the future, it may develop in the direction of intense color, multi-functional combination, and thin design.

Outdoor furniture undertakes the transition between indoor and outdoor

According to data from the B2B platform Made-in-China.com, the outdoor furniture industry inquiries increased by 160% from March to June 2020, and the single-month industry inquiries in June increased by 44% year-on-year. Among them, garden chairs, garden table and chair combinations, and outdoor sofas are the most popular .

Outdoor furniture is mainly divided into three categories: one is fixed outdoor furniture, such as wooden pavilions, tents, solid wood tables and chairs, etc.; the second category is outdoor furniture that can be moved, such as western rattan tables and chairs, foldable wooden tables and chairs, and sun umbrellas. The third category is outdoor furniture that can be carried, such as small dining tables, dining chairs, and parasols.

As the domestic market pays more and more attention to outdoor space, people are beginning to realize the importance of outdoor furniture. Compared with indoor space, outdoor is easier to create a personalized space environment, which makes outdoor leisure furniture to be personalized and fashionable. For example, Haomai Residential Furniture designs outdoor furniture to not only integrate into the outdoor environment, but also to undertake the transition from indoor to outdoor. It uses South American teak, braided hemp rope, aluminum alloy, tarpaulin and other materials to withstand outdoor wind. Rain, durable. Manruilong Furniture uses steel and wood to make outdoor furniture last longer.

Commercial is still larger than home

The demand for individualization and fashion has accelerated the upgrading of products and also promoted the growth of industry demand. Outdoor furniture started late in the domestic market, but with the improvement of people's living standards and changes in concepts, the domestic outdoor furniture market has begun to show growth potential. According to the data of "Analysis of China's Outdoor Furniture Industry Investment Opportunities and Market Prospect Trend Report from 2020 to 2026" released by Zhiyan Consulting, in recent years, the overall domestic outdoor products market has shown a growth trend, and outdoor furniture has become one of the fastest growing outdoor products. In the broad category, the domestic outdoor furniture market scale was 640 million yuan in 2012, and it has grown to 2.81 billion yuan in 2019. At present, there are many domestic manufacturers of outdoor furniture. Since the domestic demand market is still in the early stages of development, most domestic companies regard the export market as their focus. Outdoor furniture export areas are mainly concentrated in Europe, America, Japan and South Korea.

In an interview with reporters, Xiong Xiaoling, secretary-general of the Guangdong Outdoor Furniture Industry Association, said that the current domestic outdoor furniture market is a parallel between commercial and household use, with commercial accounting for approximately 70% and household accounting for approximately 30%. Because commercial applications are wider, such as restaurants, lounges, resort hotels, and homestays. At the same time, households are gradually increasing, and people’s consumption consciousness is changing. People like to go outdoors or create a space in close contact with nature at home. The gardens of villas and the balconies of ordinary houses can all be used for leisure with outdoor furniture. area. However, the current demand has not yet spread to every household, and business is larger than household.

The balcony may become the "main battlefield" of outdoor furniture

It is understood that the current domestic outdoor furniture market has formed a pattern of mutual penetration and competition between international and domestic brands. The focus of competition has gradually evolved from the initial output competition and price competition to the channel competition and brand competition stage. Liang Yupeng, general manager of Foshan Asia-Pacific Furniture, once publicly stated: “Exploring the outdoor furniture market in the Chinese market should not copy foreign lifestyles, but focus on how to turn the balcony into a garden.” Chen Guoren, general manager of Derong Furniture, believes, In the next 3 to 5 years, outdoor furniture will enter the era of mass consumption. Outdoor furniture will also develop in the direction of intense color, multi-functional combination, and thin design, in major hotels, homestays, home courtyards, balconies, specialty restaurants, etc. The panels are luminous, and outdoor spaces that meet the needs of the owners and conform to the owners' life philosophy are more popular.

Xiong Xiaoling said that with the development of cultural tourism, entertainment and leisure industries, more and more places where outdoor furniture can be used, such as various characteristic towns, homestays, and large-scale real estate, are in great demand. In the future, the growth space of the domestic outdoor furniture market is in the balcony area. In recent years, brands have been promoting balcony space with this concept, and people’s awareness is gradually strengthening, especially in the new generation of post-90s and 00s. Although the consumption power of such people is not high now, the consumption is very considerable and the update speed is also fast, which can promote the development of domestic outdoor furniture.