The outdoor furniture industry is crowded, and Ziye is showing its edge

Update:Aug 22,2020
Summary:On October 28, 2019, the 8th China (Linhai) Outdoor Furniture and Garden Leisure Products Exhibition was held in Linhai. This exhibition was hosted by......

On October 28, 2019, the 8th China (Linhai) Outdoor Furniture and Garden Leisure Products Exhibition was held in Linhai. This exhibition was hosted by China Chamber of Commerce for Import and Export of Light Industrial Crafts, Taizhou Municipal Bureau of Commerce, and Linhai Municipal People's Government. The exhibition area covers an area of ​​50,000 square meters, and there are about 200 exhibiting companies. The scale of the exhibition and the number of exhibitors have reached historical highs, presenting a bright industry feast for the outdoor furniture industry.

The exhibits at the exhibition covered eight series of products including outdoor furniture, awnings, sun umbrellas, courtyard leisure, courtyard lighting, gardening supplies, household items and wooden houses, and attracted the participation of outdoor furniture companies such as Ziye Group and Yongqiang Group. Due to the adoption of the "industry + exhibition" model, the exhibition was large in scale and added supporting projects such as summit forums. It also attracted many experts in related fields to participate, and the scene was a grand occasion.

In recent years, my country’s outdoor leisure products have made remarkable achievements in market scale, technological innovation and brand building. They have been highly valued by the government, and they have also received people’s attention. Therefore, exhibitors firmly grasp this opportunity , Displayed its products in all-round and multi-dimensional ways. At this exhibition, various outdoor furniture brands "let a hundred flowers bloom", with the creation of a fashionable and leisure new life as the core, and are committed to bringing high-quality and comfortable "sunshine" lifestyle to every consumer, each highlighting its own characteristics and comprehensive Showcasing the development achievements of the outdoor leisure products industry.

Among the many participating brands, the exhibition area of ​​Ziye and Sunny has received a lot of attention. Outdoor parasols, leisure tables and chairs, sofas and other products exhibited by Ziye attracted the attention of the people present with their appearance and novel folding technology; swings and recliners exhibited on sunny days also attracted many visitors to the exhibition. .

In order to explore the winning ways for the development of various enterprises, the reporter visited the entire exhibition hall and learned that the "cheat" for these companies' success lies in having their own design team, a complete supply chain, and strong storage capabilities.

If an enterprise does not build a good "foundation", it is not conducive to the development of the enterprise. For outdoor furniture companies, the "foundation" is the supply chain of refined operation. Therefore, various outdoor furniture companies continue to cultivate and strive to establish their own supply chain system. Among them, Ziye Furniture has also grasped this development point. Through years of hard work, it has integrated about 50 domestic supply chains.

Strong warehousing capacity is also a core competitiveness of outdoor furniture brands. Outdoor furniture companies are naturally aware of this and have established tens of thousands of square meters of factory warehouses to achieve stable stocking, improve customer experience, and build brands with strength. As a key exhibitor, Ziye is the same.

This exhibition not only promotes the exchanges between various outdoor furniture companies, but also allows the market to appreciate the style of my country's outdoor furniture industry. All brands have become a landscape and come into our sight. I believe that in this kind of competition Under development, all outdoor furniture brands can cultivate their own world and promote the transformation of our country's leisure lifestyle.